Behind the scenes: Business Day’s ‘Understand your country, or lose it’ campaign
by Dominic Preuss,
2013-10-08 12:39:12.0
CREATIVE executives from the advertising agency OwenKessel put their heads together with BDFM editor in chief Peter Bruce to produce the newspaper's first television advertising campaign, a unique opportunity to market South Africa's leading business publication to a broader audience concerned about growing levels of poverty and inequality.
In this video we visited the three locations where the adverts where shot. At a location across the border a foreigner talks about how it seems money is able to buy certain people more rights; at a school in South Africa a young pupil says without the ability to read and write there is little hope for a better future; an informal settlement dweller laments how long it is taking to build decent homes.
CREATIVE executives from the advertising agency OwenKessel put their heads together with BDFM editor in chief Peter Bruce to produce the newspaper's first television advertising campaign, a unique opportunity to market South Africa's leading business publication to a broader audience concerned about growing levels of poverty and inequality.
In this video we visited the three locations where the adverts where shot. At a location across the border a foreigner talks about how it seems money is able to buy certain people more rights; at a school in South Africa a young pupil says without the ability to read and write there is little hope for a better future; an informal settlement dweller laments how long it is taking to build decent homes.
Login OR Join up TO COMMENT