Mmusi Maimane. Picture: SOWETAN
Mmusi Maimane. Picture: SOWETAN

THE Democratic Alliance (DA) has launched the second of its so-called "Ayisafani" adverts, saying on Monday the second advert signalled the start of the party’s final push for votes ahead of national elections on May 7.

DA Gauteng premier candidate Mmusi Maimane launched the advert at a march and rally in Mamelodi, Pretoria. The advert, to run until Sunday next week, avoids the controversy of the first Ayisafani advert and calls for the public to vote for the DA in the interests of job creation.

The advert does not mention President Jacob Zuma or police violence, listing some DA promises, including establishing a million internships, 6-million "real jobs" and free tertiary education for qualifying matriculants.

Speaking after the rally, Mr Maimane said on Monday the second advert was "complementary" to the first Ayisafani advert, which featured Mr Zuma.

"When you talk about corruption, you can’t separate it from ( Zuma)." The DA would not tolerate censorship of its message, with the SABC’s actions symptomatic of the African National Congress’s (ANC’s) "co-option" of state institutions, he said.

DA leader Helen Zille said on Monday jobs and corruption were the key issues driving voters to the polls, saying there was a "chance" the ANC would receive less than 50% of the vote in Gauteng.

The first advert was pulled on Thursday after a complaint by the South African Police Service (SAPS) was upheld by the Independent Communications Authority of South Africa (Icasa). The SAPS accused the DA of trying to "drive a wedge" between police and communities through the advert, in which Mr Maimane says: "We’ve seen a police force killing our own people," alongside footage of individuals cowering from a gun-wielding officer.

Mr Maimane said on Monday the DA supported the work of the police but disagreed with the Icasa ruling, which implied that it incited violence.

Last week, Icasa’s complaints and compliance committee upheld a decision by the SABC not to air an advert by the Economic Freedom Fighter s (EFF). It portrays relatives of mine workers killed in the 2012 shootings at Marikana, and includes the text: "Destroy e-tolls physically." The EFF has rejected the ruling and intends to march on the SABC’s headquarters on Tuesday.