Tiger Brands own All Gold, Tastic and Koo. Picture: THE TIMES
Tiger Brands own All Gold, Tastic and Koo. Picture: THE TIMES

TIGER Brands has appointed Lawrence MacDougall as CEO of the company, the company said on Wednesday.

Tiger Brands said: "Lawrence has in-depth business experience, successfully leading complex local and multinational organisations in challenging environments. He has (more than) 25 years (of) fast-moving consumer goods experience in the confectionery, beverages, snacks, groceries and biscuit categories."

MacDougall is currently the executive vice-president and regional president at Mondelez International for Eastern Europe, the Middle East and Africa. Mondelez International is a global snack company, which reported net revenues of about $30bn in 2015. Its brands include Oreo and Cadbury.

Tiger Brands said Noel Doyle would continue to serve as acting CEO until Mr MacDougall joined the organisation.

Former CEO Peter Matlare gave notice late last year amid fallout from the group’s failed multibillion-rand Nigerian investment.

In September last year, Tiger Brands said Mr Matlare had reached agreement with the board over "his decision" to resign. In mid-December, it said it would divest its 65.7% majority stake in Tiger Branded Consumer Goods to Dangote Industries — previously called Dangote Flour Mills — for a nominal $1.

The group had bought a majority stake in Dangote Flour Mills for R1.6bn in 2012 from Nigerian tycoon Aliko Dangote, but has since written down R2.7bn in the subsidiary.