Picture: SUNDAY TIMES
Picture: SUNDAY TIMES

DEMOCRATIC Alliance (DA) election campaign adverts pulled by the SABC will be aired by the state broadcaster over the Easter long weekend.

The two parties agreed on Wednesday to postpone further hearings on the matter after the SABC changed its legal team at the last minute.

The broadcaster failed on Wednesday to deliver arguments to the complaints and compliance committee of the Independent Communications of Authority of South Africa (Icasa), which is to determine the validity of its decision to discontinue airing the TV advert and accompanying radio adverts.

The SABC said last week that it pulled the TV advert, titled "Ayisifani", and five radio adverts because they incited violence against the police, were contrary to the Advertising Standards Authority’s code of conduct, and constituted a personal attack on President Jacob Zuma.

The DA turned to Icasa to have this decision overturned before the Easter weekend, saying the SABC did not have a sound basis for its decision.

On Tuesday, following public hearings, the committee adjourned and requested written arguments on Wednesday afternoon, ahead of further proceedings in the evening.

Terry Motau, for the SABC, said on Wednesday night that "changing circumstances" regarding the shift in legal representation required the broadcaster’s new legal team to examine how the decision was made to pull the adverts.



The SABC and DA agreed that the legal teams would meet at a later date and reached an "in-principle decision … that in the interim the SABC will give an undertaking that the advertisements would be flighted".

Steven Budlender, for the DA, said on Wednesday that the party supported the postponement as the urgent application had been undertaken in the interests of screening the adverts immediately.

"The undertaking by the SABC will achieve that," he said.

On Tuesday, the SABC’s previous legal representative, Ronnie Bokwa, had argued that the broadcaster’s editorial committee pulled the adverts after it determined the content violated the broadcaster’s code for coverage of political parties and that it posed a threat of violence.

Committee chairman Wandile Tutani said on Wednesday: "We see no reason why we should quarrel with this arrangement ... We will meet when we meet."