BMW is responding to changing transport trends. Head of customer relations at BMW SA Deena Govender says the company has chosen to look at transport as mobility. The concept embraces the experience of travelling rather than a function. It also speaks to the convergence of green energy and the connected electric car.
VIDEO: The Growth Engines: Keeping an eye on transport trends
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BMW is responding to changing transport trends. Head of customer relations at BMW SA Deena Govender says the company has chosen to look at transport as mobility. The concept embraces the experience of travelling rather than a function. It also speaks to the convergence of green energy and the connected electric car.
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