• Friday, September 04 2015
  • JSE Sens
JM Busha head of equities Farai Mapfinya. Picture: FREDDY MAVUNDA

Caxton looks to efficiencies as purchase masks malaise

Media house looks at purchase options and warns trading conditions likely to remain difficult

Smile! Emoji is taking over advertising

Catching on to digital era’s cross-cultural language of choice, advertisers learn to speak emoji in world where promotional videos ignored and ad banners blocked

SA printing industry still looks good on paper

Picture: THINKSTOCK

In the age of endless options, readers still find themselves drawn to printed material, writes Thabiso Mochiko

Engagement shouldn’t always be the main goal

Picture: THINKSTOCK

A successful social media strategy is about engaging your target audience, not a hard sell, they say. Yes, but it’s really more about creating an awesome user experience

Firms must twig on to new era of holistic branding

A company’s reputation and brand has become intricately linked to its culture. Picture: REUTERS/STEFANO RELLANDINI

All aspects of a company’s life and the culture in which it is rooted must be healthy and contribute to its reputation and brand, write Moshopyadi Heil and Dominik Heil

Opinion

Lure of the Loeries and the art of cat movies

Pressure to win at the Loeries exists because winning means fame, respect and affirmation for the pursuit of great work that moves people, writes Suhana Gordhan


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