SAMSUNG Electronics SA said yesterday it would make all of its computer monitors locally through one of its assembly plants in Gauteng.

The company said the local manufacture of computer monitors would enable it to have more control over the pricing of its range, 21 inch and above, and it would ensure that there would be no compromise in the quality of products.

The assembly plant is based in Longmeadow Business Estate East in Edenvale, Gauteng.

"Samsung is committed to delivering innovative, smart products to our customer base, and certainly we understand that cost is a consideration, especially when examining the latest range of monitors," IT director Thierry Boulanger said yesterday.

The company said the move would also help with jobs and skills development in SA, as 50 people had already been employed specifically to produce computer monitors at the plant.

"While the local manufacturing of monitors and TVs are the only products planned for local assembly at this stage, we are proud to be able to invest further in the local market and contribute to further employment opportunities and developing this country," Mr Boulanger said.

He said the success of the local television business was due to a local manufacturing model.

"We are so confident with the local assembly of our monitors that they all include a three-year warranty ," Mr Boulanger said. Samsung said all new monitors that will be introduced into the market will continue to provide customers with a smarter technology experience, such as full LED and 3D technology, to ensure that both consumers and businesses continue to have access to smarter, greener IT technologies.

downingr@bdfm.co.za